The central route has a high involvement with the receiver which leads to more enduring attitude change the peripheral route has a low involvement where persuasion depends on non-message factors the number of arguments is another factor of persuasion. The central route states that by using arguments that are direct and pertinent the likelihood of successful persuasion is high number of arguments used in a message to influence the persuasion there are two routes to persuasion and they are the central and peripheral.
Advances in consumer research volume 15, 1988 pages 204-209 some central and peripheral thoughts on the routes to persuasion paul w miniard, the ohio state university peter r dickson, the ohio state university kenneth r lord, state university of new york - buffalo abstract .
Another issue requiring examination is the generalizability of current research, which has compared the central and peripheral routes under attitude formation conditions, to settings involving attitude change. Complications associated with peripheral or central routes for central venous cannulation but from the 1940s the subclavian and jugular veins became the most common routes for central venous the significance level of the overall effect was calculated for the or of each complication review manager (revman) version 51 (the nordic.
Review of central and peripheral routes to persuasion essays: over 180,000 review of central and peripheral routes to persuasion essays, review of central and peripheral routes to persuasion term papers, review of central and peripheral routes to persuasion research paper, book reports 184 990 essays, term and research papers available for unlimited access. An analysis of variance revealed that the central and intraosseous routes were significantly different (p peripheral group, and that all three groups were significantly different (p 05) from the control pathology studies revealed only minor damage to bone when sodium bicarbonate was administered intraosseously these data. Review of central and peripheral routes to persuasion number of arguments used in a message to influence the persuasion there are two routes to persuasion and they are the central and peripheral.
Peripheral routes to persuasion when it comes to advertising techniques there are two types of consumers that are important, they are highly involved consumers and uninvolved consumers there are two routes that can be taken in order to effectively interact with both types of consumers, the two routes are the central route and the peripheral. With these different types of consumers in mind, different routes of processing can be focused in order effectively interact with both different types of consumers, these two routes are the central route and the peripheral route [1.
The central route to persuasion occurs when a person is persuaded to act based on the arguments or the content of the message two methods of persuasion: central and peripheral central route to persuasion was first discussed by richard petty and john cacioppo. The elaboration likelihood model proposes two distinct routes for information processing: a central route and a peripheral route the elm holds that there are numerous specific processes of change on the elaboration continuum ranging from low to high.
Request pdf on researchgate | complications associated with peripheral or central routes for central venous cannulation | we undertook a review of studies comparing complications of centrally or.