Audiences are made up of individuals that are different to each other different factors make them respond to media texts differently: gender - it is important to avoid generalisation,because both men and women can like the same things, but respond to it a lot differently for example soap operas and emotional scenes. Audiences might do with texts, in order to allow for the ritual uses of communications as well as the transmission of media contents from producers to audiences (carey, 1975 see dayan and katz, 1992 see also dayan and carey, this volume. How audiences respond to media products suggesting that the audience is both passive and aggressive and will react differently i will theorist, explained that the role of social positioning in the interpretation of mass media texts by different social groups.
Audiences will always respond differently in accordance to their own ethnicity, gender and age, not to mention cultural contexts and life experiences even if audiences share the same demographics such as their social class or their age group, audiences are still individuals and will respond accordingly.
Audiences respond differently to media texts the classic definition of “ media audience ” is people who consume the media , in the past, they are readers who reading newspapers or magazines, and listeners who listening to the radio.
Explore why audiences may respond differently to the same media text according to stuart hall's reception theory, there are three ways in which an audience can respond to a media text.
Audience question help as media studies: approaching audience questions in what ways do different audiences respond differently to the same media text with reference to your own detailed examples, explore how media texts position audiences and/or users.
Audiences may react differently to the same media source because of their age for example, if a child (5-10years) year old and an adult (20-40 years) were watching a programme such as a documentary, both subjects would react differently due to their intellect and social upbringing.
Audience may also respond to the same text different as the audience can get different pleasures from the same text to explore this further it is useful to look at the uses and gratification’s theory that seeks to understand what pleasure audiences get from texts.